Dogs don’t just see with their eyes… they see with their hearts. They notice what is essential… unconditional love, presence, and loyalty. The know the joys of the simple things that we can sometimes lose sight of in the rush of everyday life. PAWDinkum is all about celebrating and sharing those small, meaningful moments with our four-legged companions.

Anyone who’s loved a dog knows their quiet devotion and uncanny ability to teach us to enjoy the simplest things… like a warmth of a gentle nuzzle or the joy of a small walk. Inspired by the wisdom of the dog, PAWDinkum is all about creating what is real, essential, and utterly tail-wag-worthy.

Every treat, meal and botanical we make is handcrafted in small batches, with obsessive attention to detail (we’re not kidding). We use only all-natural, organic, wholesome ingredients, no artificial additives, preservatives, or mystery fillers, so every bite is as nourishing as it is delicious. Everything we do is of artisanal quality, love is baked into every step. Our treats aren’t just snacks… they’re a gesture of care, supporting your dog’s health while reminding them they deserve the very best.

How was pawdinkum born? The Moment That Changed Everything

On a beautiful sunny morning, during a routine off-lead run through the MCG park in Melbourne, our beloved cocker spaniel Clover became separated from us and, trying to make her way home, was tragically struck by a car. The shock and heartache were felt by our whole family, and her companion Dobby was completely despondent, grieving deeply in the days that followed. He lost his appetite, became withdrawn, and quietly pined for Clover.

Healing Through Care

In the midst of our own grief, my mum, Fiona, found a small way to heal through care. She began making Dobby some homemade treats. As he watched her work in the kitchen, his curiosity slowly returned. The process of mixing, rolling, and baking with love began to lift his spirits.

Back then, fifteen years ago, healthy dog treats were few and far between. Most were mass-produced and filled with ingredients we couldn’t even pronounce. Our family, passionate about wholesome food, naturally extended that care to our dogs. Mum began crafting treats with only the ingredients we used ourselves. Each treat was made with love, designed to delight the palate and support health.

From Family Kitchen to PAWDinkum

Mum’s experience as one of Australia’s top food stylists, combined with her career in Melbourne’s gourmet food scene, inspired her to take the treats further. She developed a full range of artisanal, healthy dog treats designed to support skin, coat, digestion, joints, and oral health.

Friends and family quickly noticed and began asking for their own. From our kitchen to theirs, the mum's passion project grew organically into PAWDinkum. Simple, wholesome recipes—like chicken and chia seeds—became instant favourites, loved by dogs everywhere in our circle. What began as a family’s passion for health and nourishment evolved into a lifestyle and a caring family business.

PAWDinkum Today

PAWDinkum officially launched in 2013 and has been making tails wag ever since. “Are you PAWDinkum?” we ask our dogs, and they explode with excitement… barking, spinning, and jumping with joy. That energy fills our home with the heartbeat and warmth only dogs can bring… a daily reminder of why we do what we do.

Today, PAWDinkum remains a family-run, local, artisanal business. We handcraft treats, meals, and spa products in small batches using premium, all-natural ingredients. Every product is made with love, care, and unwavering attention to health—because dogs give us their love, joy, and loyalty every day, and they deserve nothing less than the very best in return.